Google constantly releases updates on how it ranks web content. Machine learning, which has the backing of Google, continues to evolve and with this evolution is a push towards changing how web content is optimized for search engines. For your content to rank well in Google, you must ensure that your web content is optimized for search engine. But the question you need to answer is, which keywords should you optimize? This question is answered by use of various tools and software that are tailored to aid in keyword searches. Below is a list of some of the tools and software that you can use to conduct keyword research:
1. SEMrush
SEMrush is one of the leading keyword research tools which makes it possible for users to conduct their keyword research. You can also use SEMrush for conducting competitive analysis in which you will be able to see the keywords that your competitors are ranking for and the exact pages on their sites that rank for the keywords under consideration. Using this tool will enable you to optimize your page and also run the infamous “skyscraper” method when building content for your website.
2. Answer the Public
This free tool makes it possible for users to conduct keyword research and understand the sematic search terms being used by web visitors. Answer the Public is a must-have tool when it comes to building the FAQ pages for your website. This tool makes it possible for you to see the phrases people are searching for. It makes a list of questions and propositions around the keyword you might have entered into the tool. Since semantic search terms are gaining prominence, if you wish to benefit maximally from SEO then you need to use this tool.
3. LSI Graph
This is a free tool which makes it possible for users to find semantic and long tail search terms. When you use LSI Graph it will generate LSI (latent semantic indexing) keywords which you can use for all your SEO needs. All you need to do is to enter a phrase o keyword and the tool will generate up to 50 most searched long tail semantic keywords which you can use to create great content for your website or blog.
4. Keywordtool.io
This tool makes it possible for you to get specific suggestions to the niche that you enter into the tool. The suggestions generated from the Keywordtool.io tool can either be single worded or multiple worded which could easily be categorized as long-tail keywords. This tool is free and can generate useful keywords for your web and blog content.
There are many other tools and software that you can use to conduct keyword research for SEO purposes. The list above may not be conclusive, but it highlights some of the most important tools that you can use to conduct your keyword research and create content that will rank well in search engines and help you compete effectively with competitors within your niche of interest.
