What is SEO?

You’ve probably heard the term SEO a lot and might be wondering what it means. SEO stands for “Search Engine Optimization”, which refers to how well a website is optimized to appear in search engine results. For example, say you own a barber shop in Austin, TX. How are new customers going to find you? They’ll likely go to Google or Bing and type in the search phrase “barber shop Austin” and click on one of the results to book an appointment. If you’ve ever used a search engine before, you know the higher a site appears in the search results, the more likely you are to click it. Websites buried on page two and beyond have a smaller chance of being seen than sites that are prominently displayed in search results.

Who is Lucid SEO?

We’re a team of SEO geeks who love to talk all things digital marketing. Over the years, we’ve helped clients transform their businesses by helping them improve their web presence. While our favorite weapon is improving organic SEO rankings, we’ve seen and do just about everything in the internet marketing realm – PPC, Facebook retargeting, media buys, SEM, etc.

Why the Blog?

We love discussing our findings and helping others discover the power of search engine optimization to transform their businesses and their lives. While the blog offers free reads, we’d also love to discuss how we can change your business. Contact us today to get a free new client consultation!